In the digital era, owning a blog is the best thing you can have as a launcher for your personal branding. You can do everything and achieve what you want with your brand through blogging.
Blogging is the best tool to promote yourself, your expertise, your business, and your goals to the world. It is a powerful tool to take your brand to a whole new level.
With a strong personal brand, you’ll have many more opportunities to earn more income, embrace more career choices, or even create the lifestyle you dreamed about.
In this article, I’ll share with you what personal branding is, why it is important, and how you can build it through blogging.
What Is Personal Branding?
A personal brand is the result of our personality qualities, experience, and development, and how we communicate with others – whether they know it or not.
To be more precise, personal brand is the way you promote yourself. It can be the unique combination of skills, experience, and personality that you want the world to see you.
Personal brand is also the telling of your story, it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
In this sense, every person including you and me, already has a personal brand of some kind. The challenge here is to manage it strategically.
Why Is Personal Branding So Important When Blogging?
In an era where people’s attention spans are getting shorter and shorter by the minute, the need to make an impression is more important than ever. And the best way to do this is by creating a solid and memorable brand identity through your blog.
Personal branding helps people know you better and makes people trust you, even if they have never met you personally.
In many ways, your personal brand (or your blog) is what makes you memorable. It is what helps you stand out from the thousands of other people like you.
A blog is a place where you can demonstrate your knowledge and skills in your areas of expertise. Gradually, more people will know about you as the person who can help them better their lives. And your brand image will become more and more outstanding.
Best Things You Can Do to Grow A Personal Brand Through Blogging
Having A Website Ready to Build Your Brand
If you are a blogger, ensure that you have a personal blog or website where you can create interesting topics for your audience.
It’s something you should focus on as well as part of the brand you are building. People can easily find you with a website with a clear domain name.
Define Your Brand, Your Message
The very basic thing you need to do in personal branding is answer two questions:
Who are you? And what value can you give your audience?
One of the best ways to deliver these answers is blogging. Let’s make a blog a hub for your advice, where you can give anything about yourself and what you know well about to readers.
Being yourself is the most important thing when it comes to self-branding.
But you need to remember that.
Building a brand isn’t about feeding your ego.
It’s about giving valuable knowledge and information based on your experience and your expertise. So, for everything you do on your blog, make sure it’s for your readers.
Don’t be afraid if you’re a beginner. Just relax, be yourself, and give your value as much as possible at this period.
You can write and post anything you like, as long as it brings some knowledge to your audience.
The more useful content you post, the more opportunities you can grow your personal brand in your niche.
And don’t try to imitate someone reputed when building your brand. Of course, you can learn from them to better yourself. But, being yourself is key.
Your audiences today are smart, and they will know if you’re trying to copy someone’s style.
You’re a brand!
Know Your Niche before Personal Branding
Defining the niche that suits your passion or expertise is the most important step in your personal branding journey.
To do that, you need to spend time researching your target audience to find out:
- Who are they?
- What is their pain point or desire?
- What kind of advice or solution can you offer to help them better their life?
The more detail about your target reader, the more chance your blog can approach them.
Whatever niche you are in, always update and talk about the trending topics in that niche on your blog. Give your unique voice to articles you are sharing with some opinions (or some expert’s opinion that you collected when doing research).
If you consistently research and discuss a particular topic for a long time, you will become an expert in that area. And since you are one of the people who is seen to have expertise where that topic is concerned, your voice will have more weight.
Create Valuable Content for Your Audience
If you’re not making engaging content, you’re not going to build a big brand. The key to your success is volume and consistency.
People’s attention span has decreased significantly throughout the years. Now you have only 8 seconds or less to make your post compelling to the audience, or they’ll forget you and move to another site.
There are 6 things you may want to know for creating your blog content that people love:
- Your article should give advice that people want to hear.
- Creating content in your unique way will make your brand stand out in the crowd.
- The more content you write, the more you sharpen your brand.
- Producing quality content regularly is daunting. But just keep writing and posting, you will gradually become better.
- Having more quality content can improve your SEO ranking, and your blog can attract more people.
Keep Posting Content Consistently
Consistency and frequency are two main key factors to help you build a strong personal brand through blogging
When you blog consistently, you continuously deliver valuable content to your readers. As a result, they can know when to expect new content from you.
As a result, they’re more likely to return to your blog if they know they can rely on your blog to find the next valuable content regularly.
It’s the best way to build trust with your community. Furthermore, you’ll attract loyal audiences who are willing to test your product, service, and referral in the future.
The frequency of your blog post schedule also plays an important role in building your personal brand. Frequent blogging helps you stay current with industry trends and news, which can help you stay relevant and top-of-mind with your readers.
So, it’s important to create a blogging schedule that fits you, whether it’s daily, weekly, or monthly, and to stick to it, especially when you’re busy with your job, and your family.
The key is that, by making blogging a regular habit, you can build a loyal following and position yourself as an influencer to your followers.
Promote Your Blog
In the beginning, when you don’t know everything at all about SEO techniques or making a content strategy to attract viewers, the best way you can do this period is to actively promote your blog to reach a larger audience.
You can use your social media pages to upload short or visualized content utilized from your blog articles and make them short and easier to digest.
The social content should inform readers about the updates on your blog, as well as continuously provide value or interesting topics to them.
However, on social media, if you just constantly promote your articles and never promote the work of others by sharing their articles, you are likely to be left out when other social media experts have the opportunity to share your work.
Remember, your social media profile is about creating meaningful content and connections.
Engage With Your Audience
Besides promoting your blog, personal branding requires your effort and investigation in networking with your audience or other persons in your niche, whether online or offline. Because they can be the ones promoting your articles and referring to your blog.
Interacting with your audience is a must-have task for building a strong personal brand through blogging.
Schedule your time to respond to comments and messages on your blog or social accounts, and take the time to connect with your readers on a personal level. This will help you establish a strong relationship with loyal followers and establish yourself as an authority in your niche.
Starting a newsletter is another great way to engage with your audience and build a loyal following.
To get started, you can use your blog to write content promoting your newsletter and encourage your readers to sign up for updates. Your newsletter can include exclusive content, behind-the-scenes insights, and exclusively personalized messages to your audience.
By consistently delivering your value through responding to feedback and newsletters, your blog will appear as a trusted resource in your niche. This will be a powerful tool to promote your product/ service in the future.
Final words about Personal Branding Through Blogging
Your personal brand is the gateway to unlocking new horizons and creating meaningful relationships with a diverse audience in the digital era, where connectivity is at its peak and opportunities are abundant.
Defining a niche that aligns with your interests, consistently producing high-quality content, and actively engaging with your audience are pivotal steps toward building a compelling personal brand.
Remember, your brand is an extension of you and what you stand for. Showcase your authenticity, letting your voice shine through, and connecting with your readers on a personal level are the factors that lead your blog to success.
Let’s embrace the journey, stay persistent, and watch as your blog blossoms. The world is waiting to hear your voice—so, start blogging and let your personal brand flourish!
Anh Phuong
