Some people say that blogging is dead. Because, we are changing the intention to social media, short videos, etc. But, the fact is clear, blogs are still alive and growing fast in recent years.

And like other platforms, figuring out blogging trends in 2023 will keep your blog updated in the fast digital world.

Here are the top 10 blogging trends you can try to keep updated in the digital world in 2023.

10 Blogging Trends For You To Try In 2023

1. Blog Posts With Visual Contents Will Remain Key

Studies proved that people can remember 65% of visual content three days later, compared to 10% of text. Only 16% of people read online content word for word. Others scan content to find the information they need. Therefore, in your next posts, you can include some visual elements such as photos or slides. It is easier for the audience to scan and read.

2. Mobile Content Will Remain A Priority

People today mainly read content on their phones on the go. They browse the web and read Facebook feed articles and Instagram photos on smartphones.

According to a study by Small Biz Genius, 88% of U.S. consumers won’t return to a poor user experience website. No one wants to read a pixelated or cut-off article on their devices.

As a result, the blogs having mobile-first formatting will endure and stand out in the crowd. And improving mobile optimization for your blog is mandatory.

Additionally, creating mobile-friendly digital content for your audience, including blogs, websites, social media posts, and videos, is a critical thing.

3. Short-form Videos Is Viral

There is up to 86% of businesses already using various video forms for marketing in 2022. Obviously, it’s a good idea for your blog to be among them.

The potential of using short videos to promote your blog or website is massive. Let’s look at the figures below.

YouTube short videos receive 50 billion views daily, and more than 70% of them are longer than 15 seconds.

Instagram Reels get 22% more interaction than standard video postings.

TikTok users spend an average of 90 minutes per day watching videos.

With the explosion of short video-sharing platforms, it’s time to create engaging videos and embed them in your blog. That’s a chance for you to boost your audience interaction and make them consume your work more.

4. GIFs

If you want to add fun and interactivity to your writing, GIFs are a good way to go. 

GIFs make your content more visualized, and interesting to read. Furthermore, animated images add more colors to your blog, instead of a page filled with thousands of words.

Websites such as Giphy, or Pixabay are great places to get GIFs. Choose your favorite one, and insert it into your writing section. You can either use auto-embeds or add it via an image library.

5. Originality

So many blogs or websites on the internet look-alike. In fact, They are simply re-posting sentences from other sources with no identity. 

Don’t make your blog just a place to repackage and store all the information on the internet. Instead, you can re-write the information you got based on your experience or your creativity.

Being unique and original are the best way to make your blog stand out.

Be confident to add freshness to your blog by doing personal research, and delivering your thoughts to your audiences.

You can try many different ways to make your content original. Let’s try talking about unique topics, providing an uncommon perspective, and even your opinions on some topics. Doing research by yourself is also a great idea.

In fact, doing your own research is the easiest way to level up your blog. With authentic research, you can raise your blog success by up to 41%.

6. Cross-Channel Promotion

One of the blogging trends that will be dominant in 2023 is the cross-channel promotion

Besides leveraging the SEO technique, you can promote your blog on social media platforms. That is a good way to let more people know about you. 

Besides, email marketing is another way to help you engage with more readers and build your community fast.

Cross-channel promotion uses all your channels to push out the same message at the same time. Here, each channel works independently. You can promote your social channels through your blog posts and vice versa.

By creating your content ecosystem via multiple platforms, you create the journey for readers to discover more about your blog.

7. AI Content Will Be In A Golden Age

AI-generated content is rising as another of the blogging trends that will be explosive in the near future.

More or less, you have heard about Chat GPT, Google Bard, and other tools that can do anything for us. They help people generate long-form articles, blog posts, social posts, and web copy automatically based on their input ideas.

And so, you may have a question: “Whether AI can replace bloggers in the future or not?”

Don’t be afraid, blogging is still alive in the AI era. And don’t expect Chat GPT to help you write the best articles to reach high traffic. The best thing you can do is treat AI as your cooperator to make your blogging tasks more productive.

AI tools may be useful if you treat them like your assistant. They help you generate content ideas and write your very first draft only in a short time. But the one who creates a real high-quality article is you.

After all, you are the main person in charge of your blog’s success.

8. Podcasts Are More Popular Than Ever

Besides text and video, audio content is becoming fast growing in 2023.

In 2022, monthly podcast listeners grew by over 6% to 125 million listeners. Additionally, the largest increase in listeners has been in the 12-34 age group. 

This is the ideal time for you to start making your own podcasts, and grow your authority in your niche. Podcasts are also the best way to diversify your content and promote your blog.

To begin, you can finish your content as a blog format first, then convert it into audio content.

If you’re not confident with your voice, let’s get support from a voice-over specialist or AI tools. They can convert your script into audio.

9. Blogging Focuses On Niche Websites

The old day of stereotypical blogs has gone. Apparently, bloggers are narrowing down their niches by only focusing on specific subjects and topics.

So why are they trying to niche down? 

Niche websites aim to become an authority on the subject they cover. Instead of serving everyone, a niche website will be only of interest to a certain type of audience.

Niche websites allow you to fully focus on one area. It’s much easier for you to monetize your blog by selling courses, information products, or more to your niche audience. 

However, what do you do if you have multiple passions or multiple specialties? You can start building your first blog for a specific niche, and build other blogs for other niches after.

Before starting your blog, you should determine what niche you are going to write for. It depends on what areas you’re most passionate about and what audience you’re going to write for. It’s important to keep your content aligned with the niche of your blog. 

10. Blogging As A Business or Personal Brand

Blogging is no longer a hobby. It brings us the path to entrepreneurship, growing our personal brands, and dozens more benefits.  

Blogging is not easy, it takes hard work and dedication from us. But it also gives us many opportunities to earn high income via our website. Blogging is helping many people become their better version, monetize their skills, and make them build influence in their fields.

That’s why more and more people fall in love with blogging.

Having a blog as a business model is a blogging trend that you can start like anyone. Thousands of people are earning multiple sources of income via their blogs. Their income can come from Google AdSense, sponsored content, affiliate marketing, or selling physical or digital products.

So when you plan to grow your blog for business, don’t only think it’s your place to have fun. Let’s begin to think of it in business terms. You should have your end goal, and your vision on how your blog will grow in the long term.

Final words about blogging trends in 2023

Blogging is not dead. And you can make it your powerful tool to make more income and build your brands or business.

The world of digital content is changing fast. Knowing blogging trends in 2023 is the step that will help you invest wisely in your blog.

But no matter what and how you’re doing in your blogging journey, giving high-quality content to your audience is key. Furthermore, don’t forget to make your audience feel good when they experience your blog. 

I hope this article gives you the ideas you need to transform your blogging to the bigger. 

Follow Phuong Blogger for more blogging and writing content waiting for you.

Anh Phuong